Social media and newsletters, planned and posted in your voice.
I plan your content, design your posts and videos, write captions in your voice, reply to comments and run your newsletter, so you stay in touch with your audience while you focus on your work.
Posting regularly without it taking over your week.
Many business owners know that posting regularly helps their business, but writing posts and replying to comments is often the first task to be postponed when the week gets busy. I keep a content calendar for you, write captions in your voice and reply to comments while you are in meetings.
You can see samples of my post, poster and video work in my design portfolio.
It may be time to hand it over if:
- Posts are skipped when client work gets busy
- Comments and messages wait days for a reply
- Your posts and graphics do not look like the same brand
- The newsletter goes out only when you find a free afternoon
- You are not sure which posts bring people to your website
What I handle for you.
You can hand over all of it or only the parts that take you the most time. I also tag links with UTMs and run basic SEO checks so you can see which posts bring visitors to your site.
Content planning
A monthly content calendar with themes we agree together, and a simple approval step before anything is posted.
Captions in your voice
I write captions from a voice guide you approve, or edit the captions you write, with hashtags and links checked.
Post and poster design
Posts, carousels and posters designed in Canva or Adobe InDesign, matched to your brand colours and fonts.
Short videos and reels
I edit short-form videos and reels in DaVinci Resolve, Descript and CapCut, with captions and covers ready to post.
Comments and DMs
I check comments and messages daily, reply within the guidelines we agree, and pass anything important to you.
Newsletters and reports
I write and schedule your newsletter, manage segments, and send a monthly report with one recommendation.
Video editing samples.
I edit videos in DaVinci Resolve, from short reels and ads to promos and brand films. I choose the shots, cut them to the music, and add the titles and sound.
I made these samples for businesses I invented, so they are not client work. The footage and music come from Mixkit and I use them under its free licences, which allow commercial use and social media posts.
Have clips you want edited?
Book a free callTools I work in.
I work in the tools you already pay for. If you do not have any yet, I usually recommend Buffer for social and Flodesk for email, because they work well together.
Buffer
Later
Metricool
Meta Business Suite
FlodeskMailchimp
Kit (ConvertKit)
ActiveCampaignCanva
Adobe InDesign
DaVinci Resolve
Descript
A monthly rhythm that does not need your daily attention.
You review and approve once a month, and I look after the rest.
- 1
Plan
Last week of the month
A 60-minute planning call. I suggest four to six themes and we agree on the calendar.
- 2
Create
First week
I write the captions and prepare the graphics in one batch. Approving them takes about 20 minutes.
- 3
Schedule
Through the month
I schedule posts in advance, check comments daily and flag anything that needs you.
- 4
Check in
Mid-month
A 30-minute call about what is working, what to adjust and any time-sensitive posts.
- 5
Report
End of month
A written report with the main numbers and one recommendation for next month.
Social media work for clients.
Dane A. Stevens, Soul ReCognition Journey
I manage his social media. I plan and design his posts and carousels in his brand, edit his videos in DaVinci Resolve and prepare his content for five posting days a week.
Pairs well with social media support.
Admin & Operations Support
I sort and prioritize your email and DMs in the same careful way.
Read more about Admin & Operations SupportGraphic Design
Branded templates and visual identity for your content.
Read more about Graphic DesignCRMs and Automation
I connect your audience to your email platform and CRM.
Read more about CRMs and AutomationTasks to Outsource First
Where social and email fit in the priority list.
Read more about Tasks to Outsource FirstInbox management for businesses
Triage, approvals and follow-up for a busy inbox.
Read more about Inbox management for businessesSmall-business operations audit
Review recurring work, ownership, handoffs and tools.
Read more about Small-business operations auditSocial and marketing questions.
Do you create the content from scratch or just schedule what I send?
I can do either. Many clients start by sending me raw content, such as voice notes, screenshots and half-written captions, and I turn it into ready-to-post pieces with captions, hashtags and graphics. Some clients prefer me to plan and write everything in their voice from a monthly content brief. Tell me how much time you have, and I will set up the workflow around that.
Which platforms do you cover?
Instagram, LinkedIn (personal and company pages), Facebook (pages and groups), X, Pinterest, TikTok scheduling, and YouTube community posts. I do not offer paid ads management as a main service, because it is a separate specialty, but I can coordinate with your ads agency.
Do you write in my voice or yours?
I write in your voice. I start every social engagement with a voice review: I read 30 to 50 of your past posts and emails and write a one-page voice guide with words and phrases to use or avoid. You approve it before I write anything that will be published.
What scheduling tools do you use?
Buffer, Later, Metricool, Hootsuite, Planoly, and Meta Business Suite. For email I work in Flodesk, Mailchimp, Kit (ConvertKit), ActiveCampaign, and Kajabi email. I design in Canva and Adobe InDesign and edit video in DaVinci Resolve and Descript. I will use the tools you already pay for. If you do not have any yet, I usually recommend Buffer for social and Flodesk for email, because they work well together.
Will you reply to comments and DMs as me?
Yes, within guidelines we agree first. We set the tone, what I pass to you, what gets a templated reply and what does not get a reply. I keep a shared document of common questions and the approved answers so the replies stay consistent.
Can you handle the email newsletter too?
Yes. I handle newsletter writing, scheduling, segment management, A/B subject line testing and the monthly performance report. Many clients combine social and email into one engagement because the calendar planning overlaps.
What do the monthly reports include?
The report covers reach, engagement rate, follower growth, the top three posts and why they performed well, click-throughs to your site, email open and click rates, list growth and one recommendation for next month. You receive a one-page summary and a Looker Studio dashboard you can check at any time.
How much does ongoing social and marketing support cost?
Ongoing social and marketing work is quoted according to channels, how often you publish, content readiness, and how much coordination it needs. A defined launch or webinar campaign can be scoped separately, with a fixed quote agreed before work starts.
Tell me about your content and newsletter.
Tell me what you have posted and sent over the last 30 days, and I will suggest three changes that would make the next 30 days easier to manage.