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    Turning a Wireframe into a Brochure for a New AI Product

    A telecommunications services company was launching a new AI product and had only a plain wireframe for its sales material. I turned it into a branded two-page brochure that matched the new website, and compared the old and new sites so the company could decide how to handle them.

    Sales MaterialBrochure DesignProduct Launch
    Valentina, founder of Rellatech

    Valentina Akpan: Founder of Rellatech, providing administrative and operations support to executives, founders, business owners and teams. Her background combines technical support, customer success, administration and operations.

    The Starting Point

    The company had a new AI product and a plain wireframe of what the sales material should say. It needed something it could hand to customers and resellers, and it had a new website that the material had to match.

    What I Did

    I turned the wireframe into a branded two-page brochure, using the colours, fonts and style of the new website so the brochure and the site match.

    I also compared the old and new websites, and gave the company a recommendation on how to handle the website alongside the launch.

    What I Delivered

    A two-page brochure

    The wireframe's content, laid out as a branded brochure ready to share.

    Matched to the new website

    The brochure uses the same colours, fonts and style as the new website.

    Ready for resellers

    Something the company can send to customers and resellers as it stands.

    A website comparison

    The old and new sites compared, with a recommendation on how to handle them.

    Why It Matters

    A new product needs material that sales and resellers can use right away. A wireframe explains the idea, but it is not something you send to a customer.

    Matching the brochure to the new website, and looking at both sites together, means a customer who reads the brochure and then visits the site sees the same product.

    Tools and Skills Used

    Brochure designBrand guidelinesWebsite review

    Turning rough content into finished sales material, brand matching and reviewing websites against each other.

    Who This Is For

    This case study is worth reading if you are:

    • ●A business launching a product that has the content but not the finished sales material.
    • ●A company working with resellers who need something ready to send.
    • ●Looking for someone who can handle design work alongside operations.

    Need help with similar work?

    Tell me what you are launching and what material you have so far. I produce brochures, decks and supporting documents within the scope we agree.

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