For businesses whose LinkedIn presence does not match their real reputation.

    If your LinkedIn profile still reads like a job posting from five years ago, your company page has not been touched in a year, or you know LinkedIn could bring leads but nobody on the team has the time to figure it out, this is the service.

    • Established coaches, consultants, and agencies who rely on reputation and referrals but need LinkedIn working in the background.
    • Business owners who are active on LinkedIn but their profile does not clearly explain what they actually sell.
    • Companies with a company page that looks abandoned or does not reflect the work they do now.
    • Teams that want to use LinkedIn for lead generation without turning into a sales automation spam machine.
    • Service businesses that need a profile, headline, and About section that makes sense to a stranger in three seconds.

    What LinkedIn optimization actually fixes.

    A profile that does not sell the work

    Most LinkedIn profiles read like a resume. I rewrite the headline, About, and Featured sections so a prospective client, partner, or referrer knows what you do, who you do it for, and why they should care.

    A company page that looks dormant

    Company pages often sit empty for months. I update the description, visual assets, and posting rhythm so it reflects the business you are running today, not the one you started.

    Random posting with no system

    Posting when you remember is not a strategy. I build a simple posting cadence and content structure around your expertise, your audience, and the conversations you actually want to start.

    Connection requests that go nowhere

    Connection growth without conversation is just a number. I help you reach out to the right people with a message that opens a dialogue instead of pitching in the first sentence.

    No visibility into what is working

    I set up a light tracking habit so you can see which posts, messages, and profile changes are leading to real conversations, not just likes.

    Lead generation that feels embarrassing

    Pushy automation gives LinkedIn a bad name. I help you build a manual, personal outreach rhythm that is slow but actually gets replies.

    LinkedIn tools and workflows I work with.

    I do not rely on shady automation tools. The work is built on LinkedIn itself, supported by the legitimate prospecting and content tools that keep your account safe.

    LinkedIn native

    • Personal profiles
    • Company pages
    • LinkedIn articles and newsletters
    • LinkedIn Creator Mode
    • Featured section and recommendations

    Prospecting support

    • LinkedIn Sales Navigator
    • LinkedIn Recruiter Lite
    • Boolean search
    • Saved searches and alerts

    Content and planning

    • Notion content calendars
    • Google Docs drafts
    • Canva carousels and graphics
    • Native LinkedIn analytics

    What is included

    Project work or ongoing retainer.

    • Profile audit: headline, About, banner, photo, Featured section, experience, and recommendations
    • Rewritten headline and About section written for your target audience
    • Company page refresh: description, banner, visual identity, and posting plan
    • Content strategy and a simple posting calendar you can actually keep up with
    • Lead generation workflow: ideal prospect list, connection request script, and follow-up messages
    • Basic engagement routine: who to comment on, what to say, and how often
    • Tracking sheet for connections, conversations, and outcomes
    • Monthly optimization inside a retainer

    What is not included

    These are either outside the scope of LinkedIn work or better handled by a specialist.

    • Paid LinkedIn advertising campaign management
    • Running automated connection bots or mass outreach tools
    • Ghostwriting thought leadership from scratch on a daily basis
    • Personal branding photography or video production
    • Recruitment and candidate sourcing as a full hiring service
    • Guaranteed lead volume or appointment setting results

    What recent LinkedIn work has looked like.

    Executive coach: from invisible to inbound

    Rewrote the headline and About section, added a clear Featured section, and built a once-a-week posting rhythm. The profile started showing up in searches for the coach's niche within a month.

    Agency company page refresh

    Updated a neglected company page with a clear description, service-focused banner, and monthly posting schedule. The page became a place the team could confidently send prospects.

    Consultant: manual outreach system

    Built a simple Sales Navigator search, connection script, and follow-up cadence. The consultant went from random connections to three booked calls per month.

    Common questions

    LinkedIn Optimization FAQ

    Get your LinkedIn presence working like a business asset.

    Book a free 20 minute call. I will look at your current profile and tell you the first three things I would change.

    Contact Me