Valentina Akpan: Founder, Rellatech
Good news: unlike most Kajabi pairings, Thrivecart actually has a native integration. You do not need Zapier in the middle. The bad news: most accounts I audit still have it set up wrong, and they are losing money on refunds because of it.
Step 1: Connect Thrivecart to Kajabi
- ●In Thrivecart, go to Settings → API & Webhooks
- ●Find Kajabi in the list of integrations and click Connect
- ●Authenticate with your Kajabi credentials and approve
- ●Thrivecart will pull in your offers and tags automatically
Step 2: Map products to Kajabi offers
On each Thrivecart product, open Behaviour (or Fulfilment, depending on your version). Add a new behaviour:
- ●Trigger: When customer purchases this product
- ●Action: Grant access to a Kajabi offer (select the offer)
- ●Optional: Add a Kajabi tag (useful for email sequences)
- ●Save and run a $1 test purchase to confirm
Step 3: Handle refunds properly (this is where money leaks)
If 'Revoke offer on refund' is not enabled, refunded customers keep access to your course forever. I see this in roughly half the accounts I audit.
On the same Behaviour screen, add a second behaviour:
- ●Trigger: When customer is refunded
- ●Action: Revoke Kajabi offer access
- ●Optional: Remove the purchase tag and add a 'refunded' tag for analytics
Bump offers and upsells
Each bump and upsell product gets its own behaviour. So if your main product unlocks Offer A, your bump unlocks Offer B, and your upsell unlocks Offer C, you set up three separate behaviour blocks. Tedious but not complicated.
FAQ
Want me to audit and fix yours?
I run Thrivecart and Kajabi audits for course creators. Refund logic, tag hygiene, upsell mapping, and the abandoned cart sequences most people never finish setting up.
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