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    CRM and automation guides

    These articles are about CRMs and the automations that connect them to your other tools. Most are about Keap and Infusionsoft, with comparisons against HubSpot, GoHighLevel, ActiveCampaign and Ontraport, and guides to Zapier and course platform integrations.

    If your account already has problems, start with the cleanup and audit guides. If you want me to look at it, the service pages below explain the support I offer for each platform.

    28 articles

    How Much Does CRM Cleanup Cost?
    August 20, 2026

    How Much Does CRM Cleanup Cost?

    What changes a CRM cleanup quote, what an audit should find first, and when ongoing administration is the better investment.

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    What Does a Workflow Automation Audit Include?
    August 12, 2026

    What Does a Workflow Automation Audit Include?

    A platform-neutral look at how an audit finds fragile workflows, missing ownership, weak error handling, and wasted manual steps.

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    July 25, 2026

    Keap Login Help: How to Sign In and Fix the Common Errors

    The Keap sign-in has moved to Thryv. I explain where to log in now for Keap and Keap Max Classic, what to do when the page loops, and how to recover an account that has not been used for months.

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    July 25, 2026

    Keap and PayPal Integration: Setup and Workflow Checks

    Connect PayPal to Keap using the current official guidance, then check what happens to the customer record, receipt and onboarding after a payment.

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    July 25, 2026

    Keap Integrations That Save Time (2026)

    The Keap and Keap Max Classic integrations I install on almost every account, what each one replaces, and which ones to skip.

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    July 25, 2026

    Building a High-Ticket Coaching Funnel in Keap (2026)

    The Keap and Keap Max Classic setup I use for coaches selling packages of three thousand dollars and up, from opt-in to signed agreement.

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    Ivorey Platform Guide: What I Built and What to Know (2026)
    July 14, 2026

    Ivorey Platform Guide: What I Built and What to Know (2026)

    A hands-on look at Ivorey after building workflows, automations, a webinar funnel, landing pages and a full website inside the platform, including what works well and what to check first.

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    June 30, 2026

    Automated Sales Funnel: A Practical Guide for Small Businesses

    How to build an automated sales funnel with Keap and Zapier that captures, qualifies and follows up with leads, with less manual work for you.

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    June 23, 2026

    Keap vs HubSpot vs ActiveCampaign: Which CRM Fits?

    A practical three-way comparison of setup, automation, reporting, and fit for service businesses choosing a CRM.

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    June 23, 2026

    Keap vs Ontraport: A Hands-On Comparison for Service Businesses in 2026

    Keap and Ontraport are both long-established platforms, built in different ways. This is how I help clients choose between them.

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    June 23, 2026

    GoHighLevel vs Keap: Which One Is Right for Your Business

    A practical comparison of GoHighLevel and Keap, including CRM structure, automation, reporting, pricing, and the businesses each platform suits best.

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    June 23, 2026

    Zapier vs Make for Keap: Which Automation Tool Wins in 2026

    Both tools connect Keap to your other apps, but they handle failed runs differently. I explain the difference so you can choose before anything goes live.

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    June 23, 2026

    Keap Pro vs Keap Max: Which Tier Is Right for Your Business

    What unlocks at each Keap tier, when to upgrade, and which tier suits most service businesses.

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    What Does a CRM Consultant Do? (And Do You Need One?)
    June 23, 2026

    What Does a CRM Consultant Do? (And Do You Need One?)

    What a CRM consultant reviews, fixes, builds, and documents, and how to decide whether your business needs one.

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    June 20, 2026

    Keap vs HubSpot for Small Business: A Direct 2026 Comparison

    A practical comparison of setup, automation, reporting, pricing, and the type of service business each CRM fits best.

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    June 20, 2026

    Infusionsoft Cleanup Checklist: 18 Checks Before You Make Changes

    Eighteen checks across contacts, tags, campaigns, integrations and reporting, to find what needs attention before you merge, archive or remove anything.

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    June 20, 2026

    Keap Tags vs Campaigns Explained (Without the Jargon)

    A plain explanation of how tags, campaigns and goals work together in Keap Max Classic, written for business owners rather than certified partners.

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    June 20, 2026

    The Keap Automation Audit: How to Find What's Broken

    A repeatable audit you can run on any Keap or Keap Max Classic account to find the campaigns that are failing without sending any alert.

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    June 20, 2026

    The Keap + Zapier Integration Guide (2026)

    How to connect Keap and Keap Max Classic to Zapier without breaking your campaigns, and the tests to run before a Zap touches live contacts.

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    June 20, 2026

    Keap for Course Creators: A Practical 2026 Setup

    How I set up a Keap or Keap Max Classic account for an online course or membership business, including enrolment, drip and churn campaigns.

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    June 20, 2026

    Keap for Coaches: The Setup That Books Calls

    A practical guide to running a coaching business in Keap or Keap Max Classic, covering the application flow, nurture, follow-up and renewals.

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    June 20, 2026

    Keap CRM cleanup: what should change before and after?

    An example framework I use to review a Keap cleanup through records, workflows, reporting and documentation, without claiming results I cannot show.

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    June 16, 2026

    What Does an Infusionsoft Consultant Do?

    When it is worth getting help, what an account review should cover, and the questions to ask about scope, pricing, testing and documentation before you hire.

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    June 16, 2026

    Migrating from Infusionsoft to Keap: A Realistic 2026 Guide

    What moves in an Infusionsoft to Keap migration, what does not, how long it takes, and when staying on Infusionsoft makes more sense.

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    May 4, 2026

    5 Zapier Automations Every Course Creator Should Set Up This Week

    Five Zapier workflows for a course business: welcomes, refunds, lead tagging, certificates and content repurposing, with the checks each one needs before it goes live.

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    April 30, 2026

    Acuity Scheduling + Kajabi: The Complete Integration Guide

    Three ways to connect Acuity Scheduling and Kajabi, covering Zapier setup, embeds, tagging logic and the problems I check for each time I build this for a client.

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    April 30, 2026

    Thrivecart + Kajabi: The Setup Guide for Course Creators

    How I set up the native integration, offer mapping and refund logic between Thrivecart and Kajabi, based on setups I have built for clients.

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    April 30, 2026

    Teachable + Flodesk: Sync Students into Beautiful Email Sequences

    How I connect Teachable to Flodesk through Zapier with proper segments, course-completion triggers, and a refund flow that protects your sender reputation.

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